Social Media

Immigrant Stories

As the main topic of our episodic documentary is uplifting immigrant stories, our main target audience are people who immigrated to the United States in hopes of a better life. We want to cater our social media to reach this audience, but first, research!

Target Audience

The United States Census Bureau states that the median age for immigrants in the United States is 38 years old, so we should pick the social media that this audience uses. 

The most used social media platforms are YouTube, Facebook, and Instagram, so our decision is going to be between these three.

The Pew Research Center states that 75% of the U.S. population ages 30-49 uses Facebook.

Facebook

Facebook is the second most used social media platform and 75% of our target audience says that they use Facebook, so this is the social media site we will be using for our portfolio.

And now... MORE RESEARCH!

Media text: "Abstract"

Social media tool: Instagram

Types of posts: The main type of posts are ones that feature the artists of specific episodes, but there are a variety of different posts including videos, questions and answers, and thank you posts.

How branding is developed: Branding is developed through the use of the rainbow colors, a majority of "Abstract's" posts feature their iconic rainbow color scheme, it makes their posts very recognizable. The rainbow itself also adds a fun feel to it.

How this helps me: I really love all of the graphics that "Abstract" uses and I plan to include graphics in the social media page, but not too many as I feel it would be more engaging to see real people. We will also have several posts highlighting the subjects of each episode. Additionally, the question and answers posts is a clever, we plan to do something like this, but geared more toward fan engagement by having them ask the questions on the social media account.

Media text: "Life on Our Planet"

Social media tool: Facebook

Types of posts: "Life on Our Planet" mainly posts to promote their most recent episodes. The posts include a picture of the subject, a link to the episode, and a description of it.

How branding is developed: Each post is formatted the same which helps give the social media a cohesive feel, but the posts are not engaging, simply informative. There needs to be a better job creating the brand for this docuseries.

How this helps me: After seeing this social media page, I know that I should include posts that go beyond only promoting the documentary episodes. The posts should help our viewers feel connected to the whole story and the individual subjects, so we will be adding graphics, videos, teasers, and interviews to make our social media page more engaging.

Media text: "Our Planet"

Social media tool: Instagram

Types of posts: "Our Planet" mainly posts photographs featuring the animals in the documentary, there are no videos or interactive posts. 

How branding is developed: There is a cohesive brand identity through the pictures of the animals. The page has a lot of blues and greens to promote the idea of saving the planet. I would like to see more interactive posts, such as a video talking about ways to conserve the planet or a post encouraging people to comment on ways they have worked to save the planet this week.

How this helps me: I really liked what they did with the "Now Or Never" posts and this may be something I add onto the social media for our docuseries; however, I did not like that the only posts were pictures of animals. Although the pictures were pretty, seeing this page has encouraged me to prioritize adding videos and interactive posts to the social media. I also loved that they linked the website on the Instagram page. We are thinking about creating a website and we would definitely link it to the Facebook page.